Reading an image

The image firstly has only black and white colors to create a serious atmosphere almost as if 50 cent the rapper is trying to send a message. Also the color of black and white are being equally distributed which shows how this poster also supports the fact of equal rights.

Moreover, the image of 50 cent is to the left so readers of the image finds it eye-catching as it is the first thing they read going from left to the right cause that's how traditional books read in so the poster was to first get the attention of others.

The image takes up half of the page so we know its equally important to the text on the left. The inspirational quote is reflecting the life of 50 cent so the text and image work and in hand together to paint the poster. 

The font of the text is a San serif font to show the informality of the poster and how its trying to be modern as more and more people are starting to use San serif as to a younger audience it would be cooler and attract to them. This is because its a clothing brand that young teens have found to them more fashionable.  

The lighting is darker around him and is only really lit up on his face as it is trying to show his facial expressions and how he is feeling. Its showing his true feelings about the brand and this makes 50 cent fans like it even more.

In addition the tagline "i am what i am" is shown to represent and relate to the target audience as this is aimed at them with the message to be who you are and the brand clothing can help u be represented in that so trying to market it the products to them.

     

Firstly the image has a spotlight on the main character on the court which shows he is enlightened and the future. He is on show and proving himself to people and to become the best. This is shown so we know of his skill. Everything around him is dark while he is highlighted to show his skill.

The tagline "basketball never stops" shows the game of basketball is ongoing to generations and passed on almost like passing on the torch to the next generation. Also symbiosis the fact to never give up on basketball and become better at the sport. 

The lighting of the picture is there to ensure that the boy is highlighted as a star and ready to ball at a professional level so it is the foreshadowing the future and coming events for the player. This is also showed from the isolation that is being shown as there is no one at the stadium.