Applying reception theory

The hegemonic reading of this poster is that 50 cent is trying to spread a good message of being yourself and not to care what over people think. This is marketing for Reebok trying to say be unique wearing their clothing. This juxtaposes the fact of being yourself as they are wearing a brand to represent themselves but this is what Reebok wanted so people would feel unique wearing their brand and want more. But people would read it as 50 cent is telling us to be unique so we should which is a good message.  

The negotiated reading is that 50 cent used to be a person who had spontaneously did a lot of bad stuff to survive like sell drugs and he is telling us to be unique but could on the other represent to change and become a better person. I t would be ironic if a ex drug dealer told u to be unique.

The negative reading of this is that we need Reebok or a big brand to be different and unique especially when big brands like Reebok usually price their clothing high. So they are saying if you have for our brand u can be unique which is wrong and a bad interpretation to view it.    

The hetromonic reading of this is a good message of Nike spreading the message basketball is forever so like the game you need to keep trying. This is a positive message and attracts and even teens to keep playing basketball and become better. So this poster is aimed to eye catch teens so they can become more active and play basketball.

The negotiated reading of this is that yeah it supports people to play basketball but at the same time you need the Nike brand to be good at it. This is what Nike are trying to do so people will buy their brand and they become more successful.

The negative meaning is that why is their only a black person playing and not any other ethnicity. This is not fair as it reinforces the stereotype/myth that only black people are good at basketball. This is what Nike shows and represents.

The hetromonic reading of this is a good message of Nike spreading the message basketball is forever so like the game you need to keep trying. This is a positive message and attracts and even teens to keep playing basketball and become better. So this poster is aimed to eye catch teens so they can become more active and play basketball.

The negotiated reading of this is that yeah it supports people to play basketball but at the same time you need the Nike brand to be good at it. This is what Nike are trying to do so people will buy their brand and they become more successful.

The negative meaning is that why is their only a black person playing and not any other ethnicity. This is not fair as it reinforces the stereotype/myth that only black people are good at basketball. This is what Nike shows and represents.