Weekly news Teen Vogue

2018 Midterm Congressional Election Results: Which Party Is Winning the House and the Senate?

The 2018 midterm projections reported on election night, November 6, have held. On Wednesday, November 7, Democrats appear to have passed the 218-seat threshold needed to take control of the House of Representatives after gaining at least 26 seats. Meanwhile, Republicans kept the Senate after gaining three seats, in North Dakota, Indiana, and Montana. Democrats were able to flip a Senate seat in Nevada, but the marquee matchup between Democratic challenger Beto O'Rourke and Republican incumbent Ted Cruz in Texas ended with O'Rourke's loss late Tuesday night. It appears to be a record-setting election year for women winners, including a number of historic firsts for women of color and LGBTQ+ candidates. This is an example of hard news as it talks about the state of the country of america and the midterms.

weekly story The Voice

Usain Bolt: 'I Don't Think London Has Proper Jamaican Food'

THE WORLD’S fastest man may have hung up his spikes but he is now excited about his next move. Usain Bolt hosted a multitude of celebrity friends recently at the official launch party for Tracks & Records – his first London restaurant. Tracks & Records UK will be the first of the brand’s eateries launched outside of Jamaica, where sites in Kingston, Ocho Rios and Montego Bay have been delighting customers for seven years. The Jamaican-inspired restaurant, bar and lounge welcomed the likes of Idris Elba, Leon Bailey and Emeli Sandé, below, to name a few, who partied well into the night, sipping on rum cocktails and enjoying the unique party atmosphere with the sprint icon to celebrate his latest venture. This is an example of soft news as they are talking about what an celb has said and what hes doing.

Weekly story Teen Vogue

Offset Interrupts Cardi B's Set at Rolling Loud Festival

Cardi B was in the middle of performing at the Rolling Loud Festival in Los Angeles on Saturday, December 15, when Offset appeared on stage, equipped with flowers and cake, attempting to get back together with the rapper. He did this because of recent the two rappers spilt apart from each other mainly due to the behaviour of migos rapper offset. Cardi has even said she had wanted a divorce before this. There was even before this where 21 savage had offset on stage and getting the crowd to chant take offset back. This is an example of soft news as its about celebrities private affairs. This an example of surveillance as we are looking into the lives of the two rappers cardi B and offset.

https://www.teenvogue.com/story/offset-interrupts-cardi-b-set-rolling-loud-festival

weekly news The Voice

Media To Blame For Targeting Of Black Players, Says Sterling

In the wake of the recent visibly vile and reported racist abuse Sterling received at Chelsea where City succumbed to their first defeat of the season, the former QPR and Liverpool player took to social media to address what he saw as the root cause to vitriol spouted from the terraces.  He blames the media for the hate he has been reviving.This is an example of soft news.

“For example, you have two young players starting out their careers, both play for the same team, both have done the right thing. Which is buy a new house for their mothers who have put in a lot of time and love into helping them get where they are. But look how the newspapers get their message across for the young black player and then for the young white player,” Sterling said in an unprecedented statement on Instagram.

OSP: Paul Gilroy - Diasporic identity

Read the Factsheet and complete the following questions/tasks:

1) How does Gilroy suggest racial identities are constructed?

He has consistently argued that racial identities are historically constructed – formed by colonialization, slavery, nationalist philosophies and consumer capitalism.

2) What does Gilroy suggest regarding the causes and history of racism?

Gilroy states that Racism is not caused by the clash of two or more races – racism is not a natural phenomenon. Instead, Gilroy states that racial difference and racial identities are the product of racial oppression. Racial identities are caused by historical conflicts that have brought different groups into opposition.

3) What is ethnic absolutism and why is Gilroy opposed to it?

Ethnic absolutism is a line of thinking which sees humans are part of different ethnic compartments, with race as the basis of human differentiation. Gilroy is opposed to ethnic absolutism as it is counter to his argument that racism causes race.
4) How does Gilroy view diasporic identity?

Gilroy’s work focuses on the concept of the African diaspora.The classic diaspora considers the originating place for those displaced as the original source of unity and permanence for the diasporic identity. The means that the country a group have been forced to leave will always be the place that defines the cultural or ethnic identity for those individuals. Furthermore, despite the geographical dispersion, people will still feel connected to their origins via history and ancestry.

5) What did Gilroy suggest was the dominant representation of black Britons in the 1980s (when the Voice newspaper was first launched)?Gilroy suggested that thee dominant representation of black britons in the 80s' was that they were "external and estranged from the imaged community that is the nation.

6) Gilroy argues diaspora challenges national ideologies. What are some of the negative effects of this?

Some of the negatives are that it can create cultural tension between classes and ethnicities. This also includes exclusion, returning to the state we were in previously which can lead to marginalisation.

7) Complete the first activity on page 3: How might diasporic communities use the media to stay connected to their cultural identity? E.g. digital media - offer specific examples.
One way diasporic communities may use the media is through things like twitter and other social media to stay relevant/spread awareness, one example of this is through the "Black Lives Matter." People would protest and post videos where people were in the wrong in order to spread awareness.

8) Why does Gilroy suggest slavery is important in diasporic identity?
This is because the history cannot be "unwound" as has moulded the identity of black people.

9) How might representations in the media reinforce the idea of ‘double consciousness’ for black people in the UK or US?
This may be due to the fact that presenting groups in a specific light can add to the many things that people may feel make up their identity, which is the general idea of "Double consciousness."

10) Finally, complete the second activity on page 3: Watch the trailer for Hidden Figures and discuss how the film attempts to challenge ‘double consciousness’ and the stereotypical representation of black American women.
This film attempts to challenge double consciousness due to the women in the film being displayed as tired of the oppression they face, not only as black people but as women, which in a way doesn't challenge this idea, but the fact that they have very respected jobs, e.g. Taraji P. Henson being a mathematician, which is really outstanding in her identity.

daily mail online news

Pregnant teacher's agony after a sick feeling during a game of tennis turned out to be E.Coli, which was killing her unborn baby and nearly claimed her life too

https://www.dailymail.co.uk/news/article-6458623/Teacher-31-reveals-heartbreak-E-coli-killed-baby.html

A teacher has revealed her heartbreak after an E.coli infection killed her unborn baby – and almost took her life as well.Nicole Galipeault and her husband Matt were overjoyed when they found out she was pregnant in April.Three months later, she knew something was wrong when she had blurred vision while on her way to play tennis.That evening in July, she had to undergo emergency surgery – and was told an E.coli infection in her uterus had killed her baby.

This is an exampe of soft news although tragic. It's devastating to carry a child for half a pregnancy and to be excited for the due date and a new life, and then to have it taken away from you in a matter of hours,' she said. 'When I came out of the surgery, my family was all waiting for me and the doctors warned them not to be shocked or afraid but the infection I had was in my uterus, so it killed the baby.

Weekly news teen vogue

Watch Ariana Grande's "Thank U, Next" Video Reference "Bring It On," "Mean Girls," "Legally Blonde," and "13 Going on 30" - Teen Vogue

This article is about a famous Artist called Ariana Grande who took out a new song called "Thank u, next". The music video was referencing 4 films in Bring It On, Mean Girls, 13 Going on 30, and Legally Blonde.And, whew, she packs a lot into a song that's originally only three minutes and 26 seconds long (the video itself is more than five minutes). She says that the films that she was referring to was one of her favourite films. One of the scenes in the background and making of the video a fan saw the burnt book which contained her Ex boyfriend who was Big Sean.

This is an example of soft news because it is to do with celebrity and music. This type of article will appeal to an audience because it is to do with a famous people and people want to know all the information about her and when the new music video is out. People want to know what is going on behind the scenes and want to know what the celebrities are getting up to and what is happening behind the scenes of the music video being filmed and what to follow what their celebrities are doing and how successful the music video will be.

The voice weekly news

Daniel Kaluuya To Chair British Independent Film Awards Jury - The Voice Website

This article is about a man called Daniel Kaluuya who will chair a jury at the 2018 British Independent Film Awards (BIFA), it has been announced. The Get Out star has been appointed as the chair of the New Talent Jury, which decides on the winners of the debut director, debut screenwriter, breakthrough producer and most promising newcomer awards. Also serving on the BIFA juries are actors Chiwetel Ejiofor and Ashley Walters.
Both Ejiofor, winner of the 2015 Richard Harris award, and Walters, who received the most promising newcomer award in 2004, will serve on the main jury. The winners of this years awards, which are in their 21st year, will be announced at a ceremony on Sunday December 2 at Old Billingsgate.

This is an example of Soft news because it is to do with a film and awards. This type of article will appeal to an audience because it is to do with films and people want to see who will be the judges of picking the films which are great over the others and people want to see their favourite actors win because they like them and they are one of their admires and role models. People want to also know when the awards will be.

The voice weekly news

Golliwog 'Mo Farah' Doll Banned From Kent Market

http://www.voice-online.co.uk/article/golliwog-%E2%80%98mo-farah%E2%80%99-doll-banned-kent-market

The doll was descried as 'racist', it was aimed to be marketed to Rastafarians, including one names Bob Marley. There were several complaints and the Medley council intervened and banned these dolls. But a pole from Kent Online 85pc of the 1809 people said they didn't find the doll offensive.

I think this is an example of hard news, it shows the continuous story of racism in the UK, but also the history of black caricatures. So it appeals to an audience as 'Surveillance'.

Teen vogue weekly news

8 Gift Perfect for the Person Who Prefers to Make Their Own Gift

https://www.teenvogue.com/story/gift-ideas-for-people-who-love-diy




The article features a list of gifts a person can buy for someone who is very creative and making things for themselves. You have Jewellery kits, Google Home Hub, knitting kit, coffee machine etc. 

This is an example of soft news and is using personal relationships, the relationships with some friends they know are creative driven. This is an example of clickbait, as it uses the word 'perfect', this will be exactly what they want which provides a sense of immediacy.

Teen Vogue - Audience and Representation

Audience

1) Analyse the Conde Nast media pack for Teen Vogue. What is the Teen Vogue mission statement and what does this tell us about the target audience and audience pleasures?

"We aim to educate, enlighten, and empower our audience to create a more inclusive environment (both on- and offline) by amplifying the voices of the unheard, telling stories that normally go untold, and providing resources for teens looking to make a tangible impact in their communities." This suggests that the their target audience is educated and interested in hard news such as politics rather then celebrity, soft news.

2) What is the target audience for Teen Vogue? Use the media pack to pick out key aspects of the audience demographics. Also, consider the psychographic groups that would be attracted to Teen Vogue: make specific reference to the website design or certain articles to support your points regarding this.

Their target audience is people aged between 16-24. 63% are Generation Z and Millennials.

3) What audience pleasures or gratifications can be found in Teen Vogue? Do these differ from the gratifications of traditional print-based magazines?

Surveillance - Provides useful information on different topics (news and politics)Personal Identity - They see other like minded individuals
Personal Relationship - Can create relationships between celebrities and editors.

4) How is the audience positioned to respond to political news stories?

Although Teen Vogue say they're neither left or right wing, they are quite critical on current American politics and therefore give off a left wing perspective. The audience are positioned to challenge these ideologies and potentially have a liberal perspective.

5) How does Teen Vogue encourage audiences to interact with the brand – and each other – on social media? The ‘tentpoles and editorial pillars’ section of the media pack may help with this question.

Teen Vogue have multiple digital and video series which the audience can interact with on different platforms such as Twitter and Instagram which are featured in articles.

Representations

1) Look again at the Conde Nast media pack for Teen Vogue. What do the ‘tentpoles and editorial pillars’ (key events and features throughout the year) suggest about the representation of women and teenage girls on teenvogue.com?

Teen Vogue encourages activists to come together at conventions such as the 'Teen Vogue Summit' where they can meet other like minded people as well as learn 'tools to change the world'. Teen Vogue encourages it's audience to challenge the tradition views of women.

2) How are issues of gender identity and sexuality represented in Teen Vogue?

Teen Vogue represents an ideology of accepting all genders and reinforces the idea of 'gender fluidity'.

3) Do representations of appearance or beauty in Teen Vogue reinforce or challenge traditional stereotypes?

Articles featuring transgender and disabled models challenge traditional stereotypes  however articles such as the Sky Jackson article would reinforce traditional stereotypes due to the amount of photoshop and make-up used in order to make the model seem older then she is.

4) What is the patriarchy and how does Teen Vogue challenge it? Does it succeed? 

Teen Vogue attempts to challenge patriarchy as they encourage their female audience to make a change in the world. They attempt to get their female audience involved in politics and current affairs, linking back to their mission statement of empowering young women.

5) Does Teen Vogue reinforce or challenge typical representations of celebrity?

Teen Vogue reinforce typical representations of celebrity however use them in a way as influential figures which their audience should look up to. Celebrities who have been considered to make a change are used a lot in Teen Vogue articles in order to attempt to persuade their audience to do the same.

Feature: how Teen Vogue represents the changing nature of media aimed at women

Read this Quartz feature - The true story of how Teen Vogue got mad, got woke, and began terrifying men like Donald Trump - and answer the following questions:

1) How was the Teen Vogue op-ed on Donald Trump received on social media?

They received a lot of positive comments as well a lot of backlash telling them to "stick to acne treatments". Other positive comments such as "Who would've guessed Teen Vogue might be the future of political news.

2) How have newspapers and magazines generally categorised and targeted news by gender?

Women's news was targeted at topics such as: fashion, lifestyle, parenting. Whereas male news was targeted at topics such as: politics, business (hard news).

3) How is this gender bias still present in the modern media landscape?

"Women have been attending and graduating journalism school more often than men since the 1970s; by 2010, 64% of J-school graduates were female."

4) What impact did the alternative women’s website Jezebel have on the women’s magazine market?

In 2008, Anna Holmes’ Jezebel made the then-risky move of combining politics coverage and traditionally feminist op-eds with fashion and celebrity gossip, betting that the same woman could plausibly enjoy reading both.

5) Do you agree with the writer that female audiences can enjoy celebrity news and beauty tips alongside hard-hitting political coverage? Does this explain the recent success of Teen Vogue?

Yes i agree with the writer as Teen Vogue is an example of this happening successfully. Teen Vogue have been able to feature hard news on their website alongside, celebrity and entertainment news. More and more women are being involved in politics and can still enjoy celebrity content at the same time.

6) How does the writer suggest feminists used to be represented in the media?

Women used to be sexualised and seen as sex objects and were often focused on soft news.

7) What is the more modern representation of feminism? Do you agree that this makes feminism ‘stereotyped as fluffy’?

I don't agree that it makes feminism stereotyped as fluffy but it makes women feel more open to discuss different topics and still be heard.

8) What contrasting audience pleasures for Teen Vogue are suggested by the writer in the article as a whole?

The audience can still be engaged with politics and other hard news as well as interested in fashion and celebrity news (soft news).

9) The writer suggests that this change in representation and audience pleasures for media products aimed at women has emerged from the feminist-blog movement. How can this be linked to Clay Shirky’s ‘end of audience’ theory?

The feminist-blog movement hightlights the fact that consumers can add to the content circulated in the media by projecting their own opinions. Audiences no longer turn to the media for facts and opinions and instead produce their own.

10) Is Teen Vogue simply a product of the Trump presidency or will websites and magazines aimed at women continue to become more hard-hitting and serious in their offering to audiences?

I think that Teen Vogue has been able to create a strong loyal fan base of Trumps presidency by challenging most of his ideologies however I also believe that websites and magazines aimed at women are an increasing trend along side the topic of feminism which is also increasingly popular.

Teen Vogue: Industry and social media blog tasks

Industry: Condé Nast

1) Research Teen Vogue publisher Condé Nast. What other magazines do they publish and how much money did they make last year?

Other magazines that have been published by Conde Nast include; GQ, Vogue, Glamour, Vanity Fair and Wired.

Parent Organisation: Advance Publications - 2.4bn revenue 2016

2) What are Teen Vogue’s main sources of income?


Main sources of income are through advertising, sponsored content and YouTube channel revenue.

3) How are traditionally print-based products like Teen Vogue diversifying to create new income streams?


One way which Teen Vogue can diversify to create new income streams is by making social media accounts such as YouTube. Their YouTube account reaches over 1million+ views and has 1.1 million subscribers. Compared to it's other sources of income this may not be as significant however it does generate revenue with very minimal cost to produce a video.

4) Why is sponsored content and ‘advertorial’ particularly important in media linked to the fashion industry?


In the past magazines used to be paid by advertisers but now that has decreased and many print magazines have closed down. By diversifying the business can stay within the market and find other ways to generate profit.

5) Do you view Teen Vogue’s content as a form of public service media or is Condé Nast simply interested in clicks and profit?


I think it is both as Conde Nast is a company which focuses primarily on making a profit however it has been able to do both with Teen Vogue by providing a form of public service media to the audience with its reliable and trustworthy articles.


Closure of print edition research

Read the following short articles to learn the background to Condé Nast's decision to close the print edition of Teen Vogue in 2016 and then answer the questions below:

BBC: Teen Vogue: How will going online-only affect readers?
New York Times: Condé Nast Ends Teen Vogue’s Print Run
Folio: Your Teen Vogue Hot Takes Are All Wrong

1) Why does the BBC suggest “Teen Vogue’s digital game is strong”?

Teen Vogue has a "Highly-successful website. Six million Facebook likes. A huge following on Snapchat. Three and a half million Twitter followers."

2) What does the BBC suggest is responsible for the Teen Vogue website’s success?

Their headlines are relatable to the audience and the fact that their headlines and articles are written in first person helps this. It helps interest the readers into clicking onto the article.

3) How did Teen Vogue justify the closure of the print magazine?
"Audiences continue to evolve around content consumption". This means that audiences are using social media and the internet as their news source. They don't want to pay for print magazines and news as it is now all available on the internet for free at any time.

4) In the BBC article, David Hepworth suggests there is a risk to going digital-only. What is it?

"There are very few cases of magazines going digital-only and managing to retain the lustre on their brand. Once you let paper go you're just another website. You're just more space junk floating around out there."

5) How do online-only publications make money?

Advertisement on their websites.

6) What does Sarah Penny suggest regarding audience consumption for print and digital – and how might it be changing for Generation-Z?

Sarah Penny suggests that audiences would rather consume information through digital content rather then print as the generation already have a strong grasp of the digital presence as they grew up with it.

7) What does the New York Times say Conde Nast is known for?

Lavish spending and visually rich glossy magazines.

8) The New York Times states that Conde Nast expects to bring in less revenue in 2017 than 2016… by how much?

$100 million less.

9) The Folio article also looks at the switch from print to digital. Pick out a statistic that justifies the digital-only approach.

"Since Phillip Picardi was installed as digital editorial director in 2015 and Elaine Welteroth as the brand’s editor the following May, traffic to TeenVogue.com has surged from around 2 million monthly visitors to nearly 9 million."

10) Finally, Folio also highlights some of the aspects we have studied elsewhere. Pick out two quotes from the article that link to our work on the Teen Vogue audience, representation or design.

"And [adding politics] was largely the answer"

"In other words, Teen Vogue’s ascent from lip gloss authority to bastion of left-leaning social criticism was almost entirely unrelated to its print magazine."

Social media analysis

Work through the following tasks to complete your textual analysis of Teen Vogue's social media presence:

1) Look at the Teen Vogue Twitter feed (you don’t need to sign up to Twitter to see it but may need to log-in at home). How many followers does Teen Vogue have?

3.36 million followers

2) Now look at the content. Classify the first 20 tweets you can see using the sections on the Teen Vogue website: News & Politics, Fashion, Entertainment, Beauty, Lifestyle, Wellness and Homecoming. What does the Twitter feed focus on most? Does this differ to the website?

Teen Vogue's twitter posts are predominately focused on gossip on celebrities and lifestyle for example "Dua Lipa’s Thigh-High UGG Boots Are the Most Intense Shoes Ever"

3) How are the tweets and headlines written? Can you find examples of clickbait?

The tweets have an explanation of what the article is about followed by a picture. An example of clickbait may be a tweet about 'making money on your old iPhone thanks to Apple'

4) How does the Twitter feed use videos and images?

Tweets are written with very minimal text and are complimented with an image.

5) Analyse the Teen Vogue Facebook page. How many ‘likes’ and ‘follows’ do they have?

5.9 Million likes.

6) Click on the Videos link on the left-hand menu. What type of content do the videos feature? 

Does this differ to the website or Twitter feed?

The twitter videos feature content such as celebrity news, politics and news. In a way it is similar to its Twitter feed due to the different topics that it covers.

7) Now look at the Events tab to explore past events. What are these events and what do they tell us about how audiences interact with the Teen Vogue brand?

Teen Vogue summits and meet ups. This shows how Teen Vogue attempt to interact and encourage more of its audience to take part in activities where they can meet like minded people. 

8) Go to the Teen Vogue Instagram page. How many followers do they have on Instagram?

2.4 Million followers.

9) How does the Instagram feed differ from other social media channels?

Their Instagram account features a lot of celebrity endorsement along side the promotion of fashion. Each post is typically followed by a hashtag which audiences can uses to interact and join in on the conversation, an example of this is #TeenVogueSummit which is used to promote their current events.

10) What examples of digital convergence and synergy can you find on Teen Vogue social media including the Teen Vogue YouTube channel? (E.g. opportunities to engage with the brand across different platforms).

By using social media Teen Vogue are able to reach a wider audience through the use of their YouTube channel. Their channel engages with film and TV celebrities and usually has a hashtag on each video which their audience can use to interact with on different social media platforms (Twitter). By doing this Teen Vogue are able to link all their social media platforms together to attract the largest audience as possible.