Industries: Ownership and control blog task

1) Companies Owned by Walt Disney:

ABC Television Group

ESPN, Inc. 

Walt Disney Parks & Resorts U.S., Inc.

Lucasfilm Ltd. 

Marvel Entertainment, LLC.

 2) In my opinion, I think that governments should attempt to prevent conglomerates from being too dominant because the media has an immense amount of power to change and view or opinion of a viewer.

3) Production process: This is done so that the producers know what the audiences wan to see therefore their gratifications.

Distribution process: Using the most convenient way to get the product out to audiences.

Promotion process: This is done to find the target audiences for the product that is being or has been made.

5) Disney- This is a company that is known worldwide for a plethora of reasons consisting of Disneyland, Mickey Mouse, Pixar Movies and owners of companies such as Marvel and lucasfilm.

Marvel- This is a company that is divided in many different types of media with Movies, Comics and Toys. With a joined ownership amongst companies such as Sony, Disney and Fox Marvel is a well known superhero comic company.

Spotify- This company offers a music streaming and downloading service with a pain monthly or annual subscription.

6) Because to so many alternatives to receive media due to the media some legal and illegal the media institutions have reconsidered their business models. For cinemas, they advertise the greatness of IMAX cinema viewing being the ultimate experience of viewing movies which encourages people to go to the cinema. For music due to being able to download so easily the industry has made streaming services that are much easier to access rather than physical alternatives.

7) Examples of technology companies going into the media space are Google and Amazon. With Google owning Youtube and now changing the format of it to have sub platforms such as Youtube Gaming and Youtube RED it shows how they are attempting to make themselves into a media focused company. As for Amazon they are making their Amazon now streaming service as a package with Prime to bring it to the forefront of their company.

8) I do not believe this while some traditional media institutions may be I think the majority of them are actually growing with Cinemas now having record breaking box office movies and the music industry being bigger than ever and with the return of Vinyls it shows the the old can comeback.

Cultural Industries: blog tasks

1) What does the term 'Cultural Industries' actually refer to?

The term ‘cultural industry’ refers to the creation, production, and distribution of products of a cultural or artistic nature. Cultural industries include television and film production, publishing, music, as well as crafts and design. You might also consider architecture, performance and visual arts, and advertising as part of a cultural industry


2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable?

Broadcasting: radio, television (cable, digital and satellite) • Film industries: including the dissemination of film on video/ DVD/ television • Music industries: recording, publishing and live performance • Print and electronic publishing: books, online databases, information services, magazines and newspapers • Video and computer games: or digital games as some commentators refer to them • Advertising, marketing and public relations: greater functional element than other cultural industries; intended to sell and promote other texts; centered on the creation of texts and require work of symbol creators • Web design: high functionality dynamic + strong aesthetic element 


3) Why do some media products offer ideologies that challenge capitalism or inequalities in society?

Some media products offer ideologies that challenge capitalism or inequalities in society because society nowadays in-diverse, the population is a wide spread of different types of people with different types of culture.


4) Look at page 2 of the factsheet. What are the problems that Hesmondhalgh identifies with regards to the cultural industries?

Risky business • Creativity versus commerce • High production costs and low reproduction costs • Semi-public goods; the need to create scarcity
5) Why are so many cultural industries a 'risky business' for the companies involved?

• Risk derives from the fact that audiences use cultural commodities in highly volatile and unpredictable ways – often in order to express the view that they are different from other people. • Risk stems from consumption and is made worse by 2 factors: firstly, limited autonomy granted to symbol creators in the hope that they will create something original and distinctive; secondly, the cultural industry company is reliant on other cultural industry companies to make audiences aware of the existence of a new product or of the uses and pleasure that they might get from experiencing the product. Companies cannot completely control the publicity a product will receive, as judgments and reactions of audiences, critics and journalists etc. cannot accurately be predicted. • Cultural industries can be highly profitable in spite of high levels of risk, but it may be difficult to achieve high levels of profit for independent or individual companies.
6) What is your opinion on the creativity v commerce debate? Should the media be all about profit or are media products a form of artistic expression that play an important role in society?

I think media is an art so it needs to be expressed so people can enjoy it but at the same time needs to appeal to people so they gain money from doing it other wise it would be for nothing.

7) How do cultural industry companies minimise their risks and maximise their profits? (Clue: your work on Industries - Ownership and control will help here) 

Vertical integration-Owning a range of businesses in the same production/distribution.
Horizontal integration-Owning a range of media companies that are largely unrelated.
Integration and Synergy-Series of media products derived from the same text or institution.
Diversification- When a media company branches out into a different area of the industry.
Cross-media regulation-When two companies merge.

8) Do you agree that the way the cultural industries operate reflects the inequalities and injustices of wider society? Should the content creators, the creative minds behind media products, be better rewarded for their work?

I agree with his because they work so hard to get the final product done and not much money for it when in reality they do most of the work and help it come together.

9) Listen and read the transcript to the opening 9 minutes of the Freakonomics podcast - No Hollywood Ending for the Visual-Effects Industry. Why has the visual effects industry suffered despite the huge budgets for most Hollywood movies?


The visual effects industry has suffered despite the huge budgets for most Hollywood movies due to Rhythm and Hughes facing severe financial difficulties.


10) What is commodification? 

When Hesmondhalgh evaluates the changing social significance of the cultural industries, he considers commodification. This involves the transforming of objects and services into commodities. At its most basic level, it involves producing things not only for use, but also for exchange.

11) Do you agree with the argument that while there are a huge number of media texts created, they fail to reflect the diversity of people or opinion in wider society?

I agree to an extent because there are a select few media texts that try to accommodate minority groups however the mass media generally avoid diversity as it tends to be more expense or time consuming to cater to than just generalizing a text or advert to a majority. An example of this is the movie attack the block.

12) How does Hesmondhalgh suggest the cultural industries have changed? Identify the three most significant developments and explain why you thin
#k they are the most important.

Cultural industries are no longer seen as second to the ‘real’economy, ownership and organisation of cultural industries is now much broader, and digitization.

Media regulation: blog task

1) What is regulation and why do media industries need to be regulated?

Very few industries leave the organisations or companies who operate

in that sector to their own devices. Systems of regulation are required

to provide rules and regulations to ensure that organisations operate

fairly.

2) What is OFCOM responsible for?

In the media industry there are several regulatory bodies that exist
to monitor the way that their industries work. Broadcast media (TV
and Radio) are regulated by OFCOM – the OFfice of COMmunication
and the advertising industry is regulated by the Advertising Standards
Authority. So OFCOM make sure media that are okay and sutible for people to see.

3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why?

Section 1: Protecting the Under-Eighteens. This is due to the fact that kids should not see harmful or sexual scenes at a young age.

Section 2: Harm and Offence. If people watch harmful scenes or violence committed they could be a chance people copy it thinking its okay or if they offend some type of audience then its a lot worse. 

Section 8: Privacy. Revealing someones personal things could get realised which is not good as people would like privacy and somethings too them selves. 

4) Do you agree with OFCOM that Channel 4 was wrong to broadcast 'Wolverine' at 6.55pm on a Sunday evening? Why?


I do think it was wrong as younger audience was probably watching at the time and was able to watch a film which 18+. 

5) List five of the sections in the old Press Complaints Commission's Code of Practice.

Section 1: Accuracy

Section 2: Opportunity to reply
Section 3: Privacy
Section 4: Harassment 
Section 5: Intrusion into grief and shock

6) Why was the Press Complaints Commission criticised?

The lack of statutory powers means that when a newspaper has been found to break the rules, the best a victim can hope for is an apology, which often does not get sufficient prominence in the paper. Critics also argue that many newspapers seem to fly in the face of the rules on a pretty regular basis and that very little is done to stop them.

7) What was the Leveson enquiry and why was it set up?

It was set up as a result of the phone hacking scandal. It was an inquiry into the “culture, practice and ethics of the press”.
8) What was the PCC replaced with in 2014?

On 8th September 2014, the PCC was replaced by the Independent Press Standards Organisation (IPSO).
9) What is your opinion on press regulation? Is a free press an important part of living in a democracy or should newspapers face statutory regulation like TV and radio?

Yes otherwise some things that are said could be twisted and we would need to maintain what is real and fake.

10) Why is the internet so difficult to regulate?

Because everyone can access it and create what they want on it then its harder to keep control on it.

Audience theory

1) Read this Mail Online article about the effects of videogames. How does this article link to the hypodermic needle model?

The hypodermic needle model explains that the media is able to heavily influence the consumers of content that can have long-term effects on the viewers or cause a change the view of certain people.This article supports this as it talks about how violent behaviour is caused by showing young children video games that are not appropriate for their age and will cause them to do violent things.

2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone criticise this front page? 

The cover line of the article describes a 15 year-year-old boy as a 'violent video game addict who rarely leaves his room'. This shows how video games has fully taken over his life an does not let no one in on his life.

Two-step flow model

1) Summarise the two-step flow model. In your opinion, is the two-step flow theory still relevant today?

The two-step flow model was developed in the 1940s because the hypodermic needle theory was considered too simplistic, assuming the audience consumed media without thinking.

The two-step flow model instead suggests the audience are influenced by ‘opinion leaders’ in the media who mediate how the audience react to media texts. The theory suggests the media is not all-powerful and that social factors are important. I dont think that this is relevant today as more and more people/younger people have their own opinion.

2) How does this YouTube blogger fit into the two-step flow model?

He gives his opinion on the game and tells his audience if he thinks that the game is good and so when he says he does not enjoy or if he does then people will also follow his lead as he gives the advise not to buy it which shows how people will follow what he says which is relent to the two step model.  

3) How this this Telegraph feature on Britain's most popular tweeters fit the two-step flow model? Do you think these accounts genuinely have an influence over their audience?

This article shows how across so many different forms of media platforms there are multiple opinion leaders with opposing or agreeing to views that affect viewers. To focus on Twitter which is the main source of peoples opinions being shown to the public, tweeters with a large follow base have a lot of power to influence viewers perspectives. With people seeing celebrities as icons/role models people are really likely to influenced by seeing their content showing their power in the two-step flow model.

4) Read this BBC profile of Jamal Edwards. How does Jamal Edwards link to the two-step flow model?

He inspires people to look for their talent which because of the good advice to the people it leads them to follow him in his footsteps to get better. 

1) For each of the four categories, write about one media text that fits that particular audience use or pleasure. Make sure you explain WHY it fits the category and use images or clips to illustrate your points.

Diversion: 

Personal Relationships: 

Personal Identity: 

Surveillance: 

Dependency theory

1) Do you agree that audiences have become dependent on the media? What evidence or examples can you provide to support your view?

I agree that audiences are becoming more dependent on the media as nowadays contacting people, checking news, shopping, or even work are all done due to the meida. Because it is so convenient it is easy to rely on.

2) How has the growth of new and digital technology in the last 15 years changed people's dependency on the media? Is this a new problem?

It has become a problem in terms of becoming addictive to young people, otherwise referred to as 'life consuming' as it is basically impossible to escape from. Also it can be a problem in such a way that actual people aren't needed anymore, for example new technology means that less people are needed to serve customers as there are self checkouts, and less restaurants are needed as there are easier ways to order food these days.

3) Reflecting on your own media use, how does your media consumption impact on your emotions? Does the media have an overall positive or negative impact on your health and wellbeing? Why?

It impacts me because if i hear bad news on the news then i will feel sorry for people and overrule give me a negative mindset and outlook on the world as media only really report on bad news.

Audience theory the effects debate

1) Complete the questions in the first activity box (beginning with 'Do you play violent games? Are you violent in real life?')

Yes i do play video games and i would like to say that i am not violent in real life cause i can tell what is reality and imagination. I do see products on the internet and do sometimes buy them. Yes there was a documentation about drugs and for me made me realize a serious issue.
2) What are the four categories for different effects theories?

Direct effect theories
Diffusion theories
Indirect effect theories
The pluralist approach
3) What are the examples provided for the hypodermic needle theory - where media texts have been blamed for certain events? 

Marilyn Manson: He was blamed for the incident of Columbine High School shootings
Child’s Play – The movie was blamed for the murder of Jamie Bulger
Natural Born Killers – blamed for murders committed by
romantically linked couples. "in one case, the director was sued
for inciting violence although the court case was later dismissed"
4) What was the 1999 Columbine massacre? You may need to research this online in addition to the information on the factsheet.

On April 20, 1999, two teen students went on a shooting spree at Columbine High School in Littleton, Colarado, killing 13 people and injuring over 20 before shooting themselves. This was the worst high school shooting in US history which encouraged a national debate on gun control, followed by a major investigation on the gunmen's motivation. People understood that they were bullied, and part of a group of social outcasts that had an interest in goth culture, particularly Marilyn Manson which was why he was blamed by a majority of people.

5) What are the reasons listed on the factsheet to possibly explain the Columbine High School massacre?

It is easy for authorities to scapegoat a certain action or person when something happens instead of looking at complex reasons as to why these things happen.

6) What does Gerbner's Cultivation theory suggest?

Gerbner researched whether watching tv influences the audiences ideas and perception of everyday life. His theory suggests that tv viewing can have a long term, gradual but significant effects on the audiences attitudes and beliefs. Cultivation theory states that high frequency viewers of television are more susceptible to media messages and the belief that they are real and valid.Heavy viewers are exposed to more violence and therefore are affected by the Mean World Syndrome, the belief that the world is a far worse and dangerous place than it actually is; heavy viewing of tv is creating a homogeneous and fearful populace.

7) How does this front page of the Daily Mail (from this week - Wednesday 16 November) link to Cultivation theory? The Mail Online version of the story is here.

This cover reinforces that young children should not use or be allowed by parents or guardians to use technology over excessively, This links to cultivation theory as it adopts the idea that society has become immune to this idea and the problems that come with it.


8) What does the factsheet suggest about action films and the values and ideologies that are reinforced with regards to violence?

This theory acknowledges that we often access media texts with others or, if alone, we may well talk about our media experiences with our friends and family later. One argument is that these kinds of conversations have more influence on potential behavior than the media text itself. A theory that springs from this idea are called the two-step theory which says that, whatever our experience of the media, we are likely to discuss it with others. If we respect their opinion (the theory calls these people opinion leaders), the chances are that we may be affected by the opinion leaders’ responses as well as by the text

9) What criticisms of direct effect theories are suggested in the factsheet ?

The theory is generalized to the mass audience and the individual audience isn't accounted for.
10) Why might the 1970s sitcom Love Thy Neighbour be considered so controversial today? What does this tell us about Reception theory and how audiences create meanings?

It uses racist humour. This wasn't much of a problem in the '70s but today it wouldn't be seen as appropriate.
11) What examples are provided for Hall's theory of preferred, negotiated and oppositional readings?

a negotiated reading o a broad acceptance of the intended meaning but with some personal modification • an oppositional reading o an understanding of the intended meaning but a rejection of it in favour of one created by the individual.The examples are the sun and the guardian.

12) Which audience theory do you think is most convincing? 
Why? It is important that you develop critical autonomy in judging the arguments for and against different theories and form your own opinion on these issues.

I think the most the most convincing theory is Hall's reception theory of dominant, negotiated and opposition readings as it addresses the different ways people could read a text as well as how it is actually perceived and what it suggests or reinforces. Also it doesn't not focus on one reading.

Audience theory 2

1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence?

Firstly, I agree that social media has an affect on peoples violence and anti-social behavior this is due to the fact due to recent stats people who play video games are a lot more violent in compared to the people that did not.

2) How is social learning theory relevant in the digital age? Are young people now learning behavior from social media and the internet? Give examples.

Social learning theory is Albert Bandura’s social learning theory came from an influential psychology study involving a bobo doll and children’s behavior after observing violent acts. And after the act of watching the violence the kids then attacked the bobo doll.

3) Research five examples of moral panic from the last 50 years. To what extent was the media responsible for these moral panics? Was the concern in society justified? How have things changed as a result of these moral panics?

Pray for Paris
The Manchester bombings
London Bridge terror

Barcelona terror attack: Pictures from the scene 

Oct. 31, 2017: Truck rams into cyclists, pedestrians in New York City

All of these are terrorist attacks and recent which was not justified why they did it an since then i think some country's came together to help each other for example the pray for Paris

4) Read this introduction to an academic paper on technopanics. What examples are given of techno panics that create fear in society?

Several examples of fear appeal arguments will be offered with a particular focus on online child safety, digital privacy, and cyber security.

5) How does the author suggest that technopanics should be addressed - rather than through government regulation?

It says in the article If steps must be taken to address these concerns, education- and empowerment-based solutions represent superior approaches to dealing with them compared to a precautionary principle approach, which would limit beneficial learning opportunities and retard technological progress.

6) Do you think the internet should be regulated? Should the government try and control what we can access online?

Personally no as i think everyone is allowed to their own freedom and should feel protected and have their own privacy. But there is some sick people in the world so some things should be make sure that no one can view it.


7) Apply Gerbner's cultivation theory to new and digital media. Is the internet creating a fearful population? Are we becoming desensitised to online threats, trolling and abuse?

I agree with this as people on the internet say a lot of horrible things but latly as life goes on people start to get over them and not care as much as it is all been said before. But to go against this is that some people take their lives because of cyber bullying.


8) Is heavy internet use something we should be worried about in society? How would you define 'heavy internet use'?

Heavy internet use would be defined by spending days apon days sat at home only using social media which is unhealthy for a person as because they dont leave their house to do physical activity and so on which would lead to obesity.

Exam learner response

2. for Question one i missed out on Excellent analysis of the product that is detailed and critically engages with the nuanced aspects of how narrative is suggested in the film poster. For question two i did not include Frequent appropriate use of subject specific terminology throughout. Moreover for question three i missed out on Excellent knowledge and understanding of the influences of genre on media audiences and industries that is consistently supported by highly appropriate and effective examples. Lastly for question 4 i needed to add Excellent and accurate understanding of the theoretical framework that is demonstrated by consistently appropriate and detailed consideration of reception theory and Excellent and judicious use of the theoretical framework. In order to gain more marks.

3. For question one i did not talk about the equilibrium too much or at all which means i lost more marks. Question two i did not go into detail on how and what is meant from what i picked out. Question three i talked about why genre is important but i did not mention what it is. Lastly for question four i did not use halls reception theory as much.

4. I did not get a media theory wrong but i need to make sure i focus a lot more on Halls reception theory as i am less notified on it and did not talk about it as much.

5. I did the strongest on question 4 as i clearly highlighted the different readings of the audience of each figure.

6. Question one as i did not talk much about the theorist Todorov enough.

psychographics presentation

https://drive.google.com/file/d/1XFuscazp0NCymWSkuqQBZ09d-lqvEltA/view

My psychographics : I think that my psychographics is aspirers. This is due to the fact that i would like the latest and expensive clothing that comes out and i'm always wanted to follow trends. This is evident when i spent 200 on shoes that is popular.

MIGRAIN:index and folder check

1) Media consumption audit

2) Language: Reading an image - advert analyses

3) Reception theory

4) Semiotics: icons, indexes and symbols

5) Genre: Factsheets and genre study questions

6) Narrative: Factsheet questions
7) Audience: classification - psychographics presentation
8) October assessment learner response
9) Audience theory 1
10) Audience theory 2
11) Audience theory: Media Effects factsheet

Narrative

1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium. 

In the flash it starts of with the equilibrium of him getting his powers  and enjoying the everyday use of them. But there is another person who got powers who is now causing trouble and tries destroy the city. This would be the disequilibrium as there is the problem. The flash then would stop him abd saves the day whic would mean that is the new equilibrium. 

2) Complete the activity on page 1 of the Factsheet: find a clip on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot.

3) Provide three different examples from film or television of characters that fit Propp's hero character role.

1.The hero is Barry Allen who is the flash 
2. The villain is the reverse flash which is a villain who wants to kill the flash. 
3.The princesses is Barry's crush Iris as she gets into trouble 

4) Give an example of a binary opposition.
In the flash Barry is the good guy going against the evil reverse flash. This happens throughout the whole season.

5) What example is provided in the Factsheet for the way narratives can emphasise dominant ideologies and values?

Family guy 
The Simpsons
CSI
6) Why do enigma and action codes (Barthes) offer gratifications for audiences?

This is because the enigma code makes the audiance wonder and become suspicious of whats about to come and gets excited or scared while the action codes shows what happens which satisfies the audiences.

7) Write a one-sentence summary of the four different types of TV narrative:

• Episodic narrative (the series) The problem within the episode 
• Overarching narrative (the serial)The problem within the whole season 
• Mixed narrative: The different stories in the episode 
• Multi-strand overlapping narrative (soap narrative): 

These have a continuous narrative and they tell a number of different

stories at the same time. This is sometimes called an open narrative

as there is no final resolution for the text. Each narrative strand

involves different characters.

8) How does the Fact sheet suggest adverts use narrative? +
The analysis above uses the terminology from
the theories covered to discuss how the narrative in the advert
works. This is useful for exams because you can demonstrate
you understand theory by using terminology and you don’t

need to write out the theories themselves.

Media awards task

Click:
This is a movie about a man who can stop time with a snap of his fingers. I think the plot of the film is great and have a great story behind it. Furthermore the editing of the film is great. The transitions was all cuts which was good as it suited the the plot of the story. Finally the acting was good. This is because when the scenes were frozen the actor must have to been completely still. Overrule i think the click movie trailer was the best one.

Into the void:
This was about someone just got a gun and wanted to kill a people he hated. The plot is simple but still a very good one. The editing was the best part of the film. It had many jump cuts to keep the story rolling. Furthermore the different colors for the different scene and the slow motion scenes. Last of all the the acting throughout the film was good. The main character was interesting and intense and the side character was down to earth and relate to us.

Euphoria:

This was about a girl who is about to die and reflects her life and what happened before she died or dying. The editing was good mainly from the use of ghosting as she was dying which represents the panicking and the remembrance of her life. The acting was good mainly because of the voice over explaing the story.

Genre: blog tasks

1) What example is provided of why visual iconography are so important?

A visual iconography is a specific visual or aural media text.
Sometimes these iconography are enough to act alone, but sometimes they work together to indicate the genre.

2) What examples are provided of the importance of narrative in identifying genre?

The examples given to show the importance of narrative would be the comparison of a soap opera to a sit-com, as it explains how although they might have similar story lines, they are structured differently and the way situations and characters are portrayed comes from a different point of view.

3) What is the difference between character representation in action movies and disaster movies?

In action movies the character/hero is portrayed as more isolated;a 'lone wolf', who may be considered as immoral and unconventional at times. This is different to how the hero is typically represented in disaster movies, as instead of placing the heroic role within one single character, it is often given to a group of people, who each have their own particular strengths, who collaborate together to overcome the situation.

4) What are the different ways films can be categorized according to Bordwell? 

According to Bordwel films can be categorized via period or country, Director or star , technical process, style , series and audience which all contribute to the codes and conventions within the film.

5) List three ways genre is used by audiences.

(1.) selecting what is best for them and this enables them to choose and whilst comparing different TV shows people normally describe the genre.

(2.) own knowledge because they will know what genre they like or dislike

(3.) The fact that the genre of the film prepares its audience as they will know what to expect from the film.

6) List three ways genre is used by institutions or producers.
The three ways genre is used by institutions and producers is through production which means to look at successful examples of genre and replicate them within their film or TV series Attracting an audience which means making audiences try new sit-coms and help the media become more successful.Marketing text through trailers and posters which helps the film become more successful

7) What film genre is used as an example of how genres evolve? What films and conventions are mentioned?

The genre of gangster movies was given as an example to show how genres evolve. The conventional and modern equivalents of gangster movies have similar codes and conventions such as violence and romanticizing the gangster lifestyle and focusing on conflict between the police and criminals.

Semiotics: icon, index, symbol blog task

Icon: 





Index:

Symbol: 

Firstly an icon has a physical representation to the signified (the concept or object that is represented). A photograph is a good example as it certainly represents whatever it depicts. This is important to media text as the audience requires something to associate with that persfic item or person. If this was not part of the media not many people would not understand what's being shown to them.
Secondly an index is something that shows evidence of what something is being represented. This is needed in a media text because no one would know if something is being represented as their is no evidence also audiences could get a bad idea of they are trying to represent.

Global brands may not want to avoid symbols in marketing mainly because there is good and bad things with every symbol and if a global brand associate their self with it some people may back lash on them and not buy their product so to avoid this from happening global brands don't represent anything but their self unless its something extremely positive like the Olympics.

  This advert is a anti cigarette ad that is aiming to stop people from smoking but it makes it look like the tragic indecent of twin towers and in short the whole advertisement campaign got shut down.




This advertisement done well as coca-cola successfully blend the product of coke cola and the joyful time of Christmas so this lead coke becoming successful from this as they associated their brand with a happier season.