1) What are the top five stories? Are they examples of soft news or hard news?
The top five stories are about Katie Price, a sexual assault, Kate's daughter opens beauty line, Princess Eugenie says who she is going to invite to her wedding and the weather across Britain. All of these types of news is an example of soft news.
2) What celebrity content is featured?
The celebrity content that is featured is endless. There is a bar on the right hand side of the website which is called the sidebar of shame where all the celebrity gossip is put. There are so many stories put up like Katie price leaving Jail and Ariana Grande leaving music for a while.
3) What examples of ‘clickbait’ can you find?
The examples of "click bait that I have found is all the articles that have a picture on it of a famous person on it or celebrity because people want to know what has happened to them. Or a picture of a model showing of her body and flesh has been revealed for the "male gaze".
4) To what extent do the stories you have found on MailOnline reflect the values and ideologies of the Daily Mail newspaper?
The stories that I have found on MailOnline doesn't really reflect the values and ideologies of the Daily Mail newspaper because they both share different types of stories. The MailOnline is all about celebrity gossip and stuff that most people would click on. So the website is more click bait with a lot of gossip and rumours about celebrities. The Daily Mail Newspaper is more political and talks more about the country, the government and more serious topics which will effect people's lives.
5) Think about audience appeal and gratifications: why is MailOnline the most-read English language newspaper website in the world? How does it keep you on the site?
The MailOnline is the most-read English language newspaper website in the world because there are endless stories which means that people keep on scrolling down and read more stories. Also the headlines on the articles are very long and explains the whole article which means that you don't really need to read the whole article so people don't get bored and just go on to the next article. Also the design of the website is clever because it is quite simple and has a category section at the top by each topic. Also the website is colourful due to a lot of pictures and click bait information, so sometimes the pictures just explain the article so people don't really need to read the writing.
Guardian column: So Daily Mail and Mail Online are ‘totally separate’? It depends how you look at it by Peter Preston
Read this Guardian column by Media veteran Peter Preston on a row between the Guardian and the Mail over the controversial MailOnline (ex-) columnist Katie Hopkins. Answer the following questions:
1) Why does Preston suggest that the Daily Mail and MailOnline should be considered to be basically the same publication?
Preston suggests that the Daily Mail and MailOnline should be considered to be basically, the same because it has nothing to do with the Daily Mail, but works for Mail Online – a totally separate entity that has its own publisher, its own readership, different content and a very different world view.
2) How does Preston summarise other newspaper websites?
The way Preston summarises other newspaper websites is by calling the Sun’s website is pure Bun. The Mirror’s is a sprightly extrapolation of the print version. Both are forerunners of what may transpire if print dies a lingering death and all we have left is the online memory. That’s transition, the supposed formula for eternal journalistic life.
3) How many readers does the online-only Independent now boast?
The amount of readers that the online- only independent now boast is racking up about 19 million readers on their website.
4) Do you feel the Daily Mail and MailOnline have a different ‘world view’?
I think that, the Daily Mail and the MailOnline do have a different "world view" because they both post different types of stories. The MailOnline posts things more click bait and has more celebrity gossip and rumours. They like to put famous people in the wrong and only care about the people who are well known and forget about the rest of people in the world. The Daily Mail posts about things that will effect the people,country and the world. This shows that they take an interest in the world view more than the MailOnline does.
5) Do you see a future for the paper version of the Daily Mail or will it eventually close like the Independent?
I think that, I can see a future for the paper version of the Daily Mail because I think that the websites is supporting it a lot. Even though the technology is becoming more advanced and powerful, I think that the Daily Mail is taking full advantage of this technology by creating a very powerful website which has supported the newspaper and allowed it to progress and not shut down.
Media Magazine MM55: Media, Publics, Protest and Power
Media Magazine 55 has an excellent feature on power and the media. Go to our Media Magazine archive, click on MM55 and scroll to page 38 to read the article Media, Publics, Protest and Power', a summary of Media academic Natalie Fenton’s talk to the Media Magazine conference in 2015. Answer the following questions:
1) What are the three overlapping fields that have an influence on the relationship between media and democracy?
The three overlapping fields that have an influence on the relationship between media and democracy are Political, Economic and Journalistic.
2) What is ‘churnalism’ and does MailOnline provide examples of this kind of news gathering?
Churnalism is a form of journalism in which press releases, stories provided by news agencies, and other forms of pre-packaged material, instead of reported news, are used to create articles in newspapers and other news media. An MailOnline example of this is the celebrity news that they post on their website such as how Ariana Grande stopped doing music for a while.
3) Fenton argues that news should serve the public and help democracy. Does MailOnline do this?
I think that the MailOnline is serving the public because it is giving news that the public are asking for such as celebrity gossip and rumours. More people read this type of news than any other. Also, the main headline is selected by the public. It is determined by the public who click on the story. The story with the most clicks gets the main headline. But the MailOnline doesn't cover the topics like political and economical.
4) What is infotainment? Is MailOnline guilty of relying on this kind of content?
Infotainment, also called soft news, is a type of media, usually television, that provides a combination of information and entertainment. Yes the MailOnline is guilty of relying on this kind of content because they post a lot of celebrity gossip and rumours on the website.
5) Has the internet empowered audiences or is it still dominated by the major media conglomerates? How does MailOnline fit into this?
I think that the internet is still dominated by the major media conglomerates because they make majority of the decisions. Some conglomerates do give audiences the chance to make the decisions like what news story should be the main headline on their website. MailOnline is a major conglomerate online because it is the most English read newspaper online.
Factsheet 182 - Case Study: The Daily Mail (Part 3) Industrial Context
Finally, read Media Factsheet 182: Case Study: The Daily Mail (Part 3) Industrial Context and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets
1) What do Curran and Seaton suggest regarding the newspaper industry and society?
Curran and Seaton consider the relationship of mass media power to society, and how control is exercised over the media. They then further this by considering the nature of power which is also exerted over the media. They argue that newspapers have to reflect the needs and desires of the reader in order to maintain circulation and readership.
2) Curran and Seaton acknowledge that media ownership in the UK is dominated by what kind of company?
Curran and Seaton acknowledge that media ownership in the UK is dominated by the power individuals who own nearly 51% of the market in newspapers. A kind of company is Rothermore and co. It could be argued that Rothermere and co. had excessive influence; their dominance in circulation afforded them titles which in term gave them access.
3) What does the factsheet suggest regarding newspaper ownership and influence over society?
The factsheet suggests regarding newspaper ownership and influence over society is that the powerful individuals own the newspapers. People in society don't have much say in newspapers. Also, the ownership of newspapers is effecting the government and politics. For example, the owner of the phone scandal when they were trying to get information about the incident by hacking in to the girls phone to listen o the private phone calls that were made.
4) Why did the Daily Mail invest heavily in developing MailOnline in the 2000s?
The Daily Mail invested heavily in developing MailOnline in the 2000s because they were in the middle of a perfect storm of horrifically rising newsprint prices, disappearing classified revenues, diminishing display advertising, the rise of cannibalistic and parasitic Internet sites, the ubiquity of the frees and, now, most worryingly of all, readerships who have less and less disposable income to spend on newspapers. The Daily Mail’s owner was all also too aware of this, and invested heavily in a digital content for the paper. MailOnline is now the most
visited English-language website in the world, with approximately 15 million unique visitors to the site per day.
5) How does MailOnline reflect the idea of newspapers ‘as conversation’?
Where Sunny Harmsworth sought to develop a newspaper, which included the conversation topics of the 19th century, the current owner Jonathan Harmsworth is also seeking to establish a news institution that is capable of having an ongoing conversation with the readership. The online version was relatively late to the game, but as Dacre stated in 2008 our tardiness, we avoided losing the millions that others expended on the web in those early days.
6) How many stories and pictures are published on MailOnline?
The amount of stories and pictures that are published on MailOnline is incredible. The stories and pictures are endless. There are so many stories and pictures on the website.
7) How does original MailOnline editor Martin Clarke explain the success of the website?
Martin explains the success of the website by “The reason MailOnline has become a success is because we cover the waterfront. It’s all the news you need to know, all the news you wanna know. The big stories. The lighter stories. The completely amazing stories. You’re just competing for people’s time.
8) What does it mean when it says readers are in control of digital content?
When it says readers are in control of digital content, this means that people are in control of what media they choose and they can click on what type of news they want to read. They are in charge of what media they want to look at. Most people will choose to read celebrity gossip and rumours.
9) How is the priority for stories on the homepage established on MailOnline?
The priority for stories on the homepage is established on the MailOnline by the audience. the main headline is selected by the public. It is determined by the public who click on the story. The story with the most clicks gets the main headline. But the MailOnline doesn't cover the topics like political and economical.
10) What is your view of ‘clicks’ driving the news agenda? Should we be worried that readers are now ‘in control of digital content’?
I think that, we should be worried that readers are now, "in control of digital content because most people like to click on things that are celebrity related with gossip and rumours. This is bad because this type of news is not really informing people about anything besides famous people. This type of news is not really educating people. This means that news is not really informing them of anything which is quite bad. So people need to start reading better news which is more informative.
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