Assessment LR

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: Good grasp of the issue
EBI: use of detailed grasps of the example
2) Read the whole mark scheme for this assessment carefully. Identify three potential points that you could have made in your Question 3 answer - the i newspaper standing for "quality, clarity and independence".

 I should of mentioned Respected and trusted newspaper brand, continuing the work of ‘parent’ paper the Independent which stated it would be “Free from party political bias, free from proprietorial influence”.

 Also the Successful on its own terms – providing a print product that has remarkably succeeded in the digital age since launch in 2010. It remains profitable now it is owned by Johnston Press(although it may be soon sold so this may jeopardise its mission statement).

Lastly the  Selection of news emphasises quality – largely hard news (politics, economics etc.)


3) Now use the mark scheme to identify three potential points that you could have made in your Question 4 answer - arguments against statutory regulation of the newspaper industry.

Newspapers must be free to pursue investigative journalism - Clay Shirky describes news as a 'social good' this is so vital to democracy.

the i already stands for 'quality, clarity and independence' - if it failing to do this, the pluralist media marketplace will see audiences go elsewhere. government regulation should not be needed 

Media industry must be able to supply news about the government and may not be suppressed by talking about the news.

4) Now use the mark scheme to identify three potential points that you could have made in your Question 5 answer - whether the pluralist model allows the newspaper industry to operate effectively.

Clay Shirky 'end of audience' and the rise of 'mass amateurisation' 

The newspapers are owned by super rich ownership and therefore are seen as investments that they wish to gain some revenue in return, controlled by elitist (Marxist)

The decline in quality threatens the future of the newspaper industry - in no way can the paper operate effectively.   

5) Finally, look over your mark, teacher comments and the mark scheme - plus your answers to the task above - to write a complete essay plan for Question 5. 

Pluralism: The way media as a platform is consumed by audiences and how they can become active due to the ease of this

Curran and Seaton= They both believed that media industries should follow a pluralist viewpoint and let the audience decide 'who is at the top'. The MailOnline can be used as an example of a media institution which follows this viewpoint. It's website's top stories are chosen by the amount of 'clicks' it generates. This method could cause harm to this industry as the rise in popularity of 'clickbait' and celebrity gossip renders the quality of journalism that is needed in order to provide the audience with reliable sources of information.

The decline in sales could be used as an example of the newspaper industry supporting the pluralist model. The newspaper industry is in decline however the Daily Mail still manages to get over 1 million sales which shows that the newspaper industry is working efficiently despite the drop in sales.