1) How does the magazine introduce itself?
The magazine introduces itself as the biggest-selling men's lifestyle magazine, both in the UK and worldwide.
2) What does the introduction suggest about the representation of masculinity in Men's Health's?s
3) How do the print statistics for Men's Health compare to GQ and Esquire?
Men's Health is seen to have the highest copy sales, highest readership and highest number of ABC1 and AB readers then the GQ magazine and Esquire.
4) What is the difference between circulation and readership?
Circulation is the actual number of copies printed and distributed. Readership is an estime of how many people read the magazine in total (Readers-per-copy).
5) What is the circulation of Men's Health in thousands? What about the readership for ABC1 men? AB men?
The circulation total for Men's Health was 180,000 whilst the readership for the ABC1 men is 995,000. The total readership for AB men is 321,000
6) How do readers generally interact with the digital version of the magazine?
More then half of the readers use their mobiles to read the Men's Health magazine.
7) How many people do Men's Health reach across social media platforms?
Men's Health reaches over 1 million followers across all it's media platforms.
Facebook - 944K
Twitter- 285K
Instagram - 66K
8) What is the audience profile for Men's Health readers?
Men's Health readers are considered to be affluent, intelligent and successful.
905K are ABC1, aged between 25-44
700K have a degree
200K earn over 50K
9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?
The Men's Health fashion philosophy is 'stylish, contemporary, wearable, individual. Men's Health readers spend £1.1bn on fashion a year (more then 3 times that of GQ).
10) What is the average watch collection value for the Men's Health audience? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics?
Average watch collection value for the Men's Health audience is £4,123. This statistic suggests that the Men's Health audience could be considered either Aspirers, Succeeders and Mainstreamers.
11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?
73% of reader use moisturiser daily. This suggests that masculinity has changed as men aren't typically known for taking an interest in skincare, however a reader of Men's Health magazine may be more interested in ways to keep themselves looking 'good' and 'fresh' along side other information such as fashion.
12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?
Men's Health readers are fitness evangelists and early adopters of tech. Men's Health readers spend £238M a year on sportswear, swimwear and trainers.
13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. What are these three brand extension magazines called and what do they cover?
Urban Active - Sports lux magazine showcasing high end apparel
Synchronised - A Watch magazine
Epicure - Food, drink and kitchen skills.
14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?
The words used to describe the magazine, "continuing trend for high-end performance fashion' suggests that the readers are likely to be upper middle class as they are likely to be able to afford this. Mainstreamers, aspirers and succeeders are likely to read this magazine.
15) What additional brand extensions do Men's Health offer?
Survival of the fittest - Biggest urban adventure race in the UK.
Men's Health Product Range - Premium products focuses around its core health and wellbeing editorial pillars.
16) What are the global statistics for Men's Health?
International Editions - 37
Countries Published - 60
Global Circulation - 4.5M
Global Readership - 26.7M
Websites - 25
Uniques - 23.7M
Social Media Footprint - 19.3M
17) What does the 2017 calendar editorial specials suggest about the Men's Health audience?
This suggests that Men's Health have an audience that is dedicated to fitness and wellbeing as they are likely to take part in these events.
18) What audience pleasures are offered by the magazine?
Surveillance - The magazine informs the audience how to live a healthier life.
Personal Identity - They see themselves within the magazine.
19) What lifestyle and job would you expect the average Men's Health reader to have?
I would expect the audience of men's health to be either middle/upper class and have successful job.
20) Why do you think Men's Health has managed to remain profitable when many other magazines have struggled due to the rise of digital media?
Men's Health have been able to adapt their magazine due to the rise of digital media and have been able to have digital copies of their magazine online for readers to use instead of buying a physical copy. The use of the internet has made magazines less convenient, however Men's Health has been able to respond to this correctly by introducing an online magazine for people to view.
The magazine introduces itself as the biggest-selling men's lifestyle magazine, both in the UK and worldwide.
2) What does the introduction suggest about the representation of masculinity in Men's Health's?s
3) How do the print statistics for Men's Health compare to GQ and Esquire?
Men's Health is seen to have the highest copy sales, highest readership and highest number of ABC1 and AB readers then the GQ magazine and Esquire.
4) What is the difference between circulation and readership?
Circulation is the actual number of copies printed and distributed. Readership is an estime of how many people read the magazine in total (Readers-per-copy).
5) What is the circulation of Men's Health in thousands? What about the readership for ABC1 men? AB men?
The circulation total for Men's Health was 180,000 whilst the readership for the ABC1 men is 995,000. The total readership for AB men is 321,000
6) How do readers generally interact with the digital version of the magazine?
More then half of the readers use their mobiles to read the Men's Health magazine.
7) How many people do Men's Health reach across social media platforms?
Men's Health reaches over 1 million followers across all it's media platforms.
Facebook - 944K
Twitter- 285K
Instagram - 66K
8) What is the audience profile for Men's Health readers?
Men's Health readers are considered to be affluent, intelligent and successful.
905K are ABC1, aged between 25-44
700K have a degree
200K earn over 50K
9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?
The Men's Health fashion philosophy is 'stylish, contemporary, wearable, individual. Men's Health readers spend £1.1bn on fashion a year (more then 3 times that of GQ).
10) What is the average watch collection value for the Men's Health audience? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics?
Average watch collection value for the Men's Health audience is £4,123. This statistic suggests that the Men's Health audience could be considered either Aspirers, Succeeders and Mainstreamers.
11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?
73% of reader use moisturiser daily. This suggests that masculinity has changed as men aren't typically known for taking an interest in skincare, however a reader of Men's Health magazine may be more interested in ways to keep themselves looking 'good' and 'fresh' along side other information such as fashion.
12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?
Men's Health readers are fitness evangelists and early adopters of tech. Men's Health readers spend £238M a year on sportswear, swimwear and trainers.
13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. What are these three brand extension magazines called and what do they cover?
Urban Active - Sports lux magazine showcasing high end apparel
Synchronised - A Watch magazine
Epicure - Food, drink and kitchen skills.
14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?
The words used to describe the magazine, "continuing trend for high-end performance fashion' suggests that the readers are likely to be upper middle class as they are likely to be able to afford this. Mainstreamers, aspirers and succeeders are likely to read this magazine.
15) What additional brand extensions do Men's Health offer?
Survival of the fittest - Biggest urban adventure race in the UK.
Men's Health Product Range - Premium products focuses around its core health and wellbeing editorial pillars.
16) What are the global statistics for Men's Health?
International Editions - 37
Countries Published - 60
Global Circulation - 4.5M
Global Readership - 26.7M
Websites - 25
Uniques - 23.7M
Social Media Footprint - 19.3M
17) What does the 2017 calendar editorial specials suggest about the Men's Health audience?
This suggests that Men's Health have an audience that is dedicated to fitness and wellbeing as they are likely to take part in these events.
18) What audience pleasures are offered by the magazine?
Surveillance - The magazine informs the audience how to live a healthier life.
Personal Identity - They see themselves within the magazine.
19) What lifestyle and job would you expect the average Men's Health reader to have?
I would expect the audience of men's health to be either middle/upper class and have successful job.
20) Why do you think Men's Health has managed to remain profitable when many other magazines have struggled due to the rise of digital media?
Men's Health have been able to adapt their magazine due to the rise of digital media and have been able to have digital copies of their magazine online for readers to use instead of buying a physical copy. The use of the internet has made magazines less convenient, however Men's Health has been able to respond to this correctly by introducing an online magazine for people to view.
No comments:
Post a Comment