Representation is the process by which the media presents the ‘real world’ to an audience.
Media texts are artificial, constructed versions of reality
Even factual media – such as news – goes through processes of selection, organisation and editing that shapes its content
Groups like women are stereotyped to be weak and helpless while men are strong and always get the job done. And people like young teens are stereotyped to be rude and a danger to society.
I think people stereotype because it satisfies the need to understand and predict the social world. You no longer need to wonder what each individual is like or what he or she is likely to do . All of this is contained in the stereotype.
Social groups could be under-represented or misrepresented because of the media and how they portray weather that be in a bad light.
Reality is therefore subject to mediation which is the process that takes place when a media text’s meaning is communicated.
When mediation takes place, an institution, individual or even technology comes between the actual event and the audience.
5 words we associate people with:
• America= Donald trump, Food,patriotism,president,freedom• Private school students=smart, stuck up, strict,well mannered, rich
• Brexit referendum=Immigration,borders,laws,control,people
A stereotype is a standardized, usually oversimplified picture or attitude towards a person, social group, place or event.
Gender stereotypes
MEN: WOMEN:
strong passive
smart emotional
active talkative
tough indecisive
cruel weak
A representation in the media will either reinforce or challenge the stereotype.
If it reinforces the stereotype, it is a dominant representation.
If it challenges the stereotype, it is an alternative representation.
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