learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW- good range of audiences theory on q3
LR- very little understanding on the psbr

2) Read the mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

Q1- Synergy allows companies to maximise profit from a brand (e.g. Harry Potter) by branching
out into other platforms, merchandise or products.

Diversification means companies can embrace new technology and find new revenue
streams e.g. music industry and streaming

Q2- Channel 4 reinvests any profits back into programmes – this raises quality and benefits
audiences.

Public service broadcasting prevents the UK media industries being quite so cut-throat –
broadcasters can take risks safe in knowledge channel can’t go out of business. For channel
4, profitable programmes (e.g. reality TV) can fund loss-making programmes (e.g. C4 News).

Q3- Moral panic (Cohen) could be used to argue that the media does not have a damaging effect
on audiences – it is just a convenient scapegoat to blame for issues in society. E.g. poverty,
violence, gun crime etc.

Technopanics – the online version of moral panic. Links to idea the internet is dangerous and
unregulated. Suggests media perhaps can have a damaging effect on audiences.


3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment?

3-4 not much and mainly last minute.


4) Look at your answer for Question 1. Did you manage to write about three different strategies and three different benefits? It's vital you read the question and follow it exactly.

I looked at the different strategy but explaining them was not good and not all of the strategy were right which led me to do a lot badly in that questions.

5) Look at your answer for Question 2. Did you follow the question guidance and write about both the BBC and commercial broadcasters? What could you have added to this answer to reach a higher mark?

I think i could of added the point of Channel 4 reinvests any profits back into programmes – this raises quality and benefits audiences. and how Public service broadcasting prevents the UK media industries being quite so cut-throat – broadcasters can take risks safe in knowledge channel can’t go out of business. For channel
4, profitable programmes (e.g. reality TV) can fund loss-making programmes (e.g. C4 News).