Read this article looking at the impact Google has had on the traditional newspaper business.
Answer the following questions:
1) Why has Google led to the decline of the newspaper industry?
Because the Google guys have apparently sucked the lifeblood out of the media business by siphoning off billions in advertising revenue over the past decade or so.
2) Find a statistic from the article that illustrates the decline of traditional news media.
“It’s uncanny, therefore, that of the $60 billion plus of potential annual ad sales that print publications seem to have lost, Google had grabbed about $44 billion by 2012, from virtually nothing in 2000. That two-thirds of slice of the spoils is about equal to the company’s market share of the online search business.”
3) Looking at the graph featured in the article, what period has seen the steepest decline in newspaper advertising revenue?
Past the year 2000 was the steepest decline it was similar to the one in the 1990's but after about 2005 there was a complete decline in newspaper.
4) Do you personally think Google is to blame for newspapers closing and journalists losing their jobs? Why?
I personally disagree with this as times is changing and so is technology and if google was not going to find then another company would of and would cause the same affect. However google don't charge for the news at all which makes it hard for newspapers to compete against.
5) Read the comments below the article. Pick one comment you agree with and one you disagree with and explain your response to the comments in detail.
"The vast majority of Google’s revenue comes from searches with commercial intent I.e. “cheapest coffeemaker” or “Miami hotels”. They don't earn very much from news related searches like “benghazi interviews”. I would argue they make their money on the backs of commercial enterprise, not journalists. Sergey and Larry owe the news industry nothing."
I agree with this comment mainly because the person is right about they make their money of " the backs of commercial enterprise".
Blog task 2: Ofcom report into news consumption 2018
Now read this Ofcom 2018 report on the consumption of news in the UK. Note down the key statistics and changes that Ofcom highlight and answer the following questions:
1) Look at the key findings from the report on page 2. How do UK adults generally get their news?
TV is the most used news source for adults in the UK at 79% followed by the internet at 64%
2) Read the overall summary on page 8. How popular are newspapers as a news source? How does this compare to other news sources?
Only 40% of adults actually look at newspapers in comparison to 79% TV and 64% internet.
3) Look at the summary of platforms used on page 13. What audience demographic groups are most and least likely to read newspapers?
People aged 65+ are more likely to be using newspapers while people aged 16-24 are not.
4) Read Section 3 on cross-platform news consumption (page 19). What newspaper brands can you find in the list of most popular news sources across platforms?
The daily mail (12%) The Metro (9%) The Sun (8%) and Mail on Sunday (8%).
5) Now turn to Section 6 focusing on newspapers (page 38). How has the circulation of national newspapers decreased since 2003?
It's been steadily decreasing since 2003 across all platforms.
6) What are the most-used newspaper titles?
National Daily Titles
7) What newspaper are 65+ people more likely to read?
The daily mail
8) What are the most popular titles when print and online figures are combined (look at page 41)?
The guardian
9) How does the i compare to the Daily Mail?
The daily mail sells 3 times the print solus and nearly 10 times the digital solus. And overall a 4 times combined
10) Look at page 42. What percentage of newspaper users used free newspapers such as Metro in the UK in 2018 ('freesheets')?
26% of users using free newspapers daily
11) Now study the demographic details for our two CSP newspapers on page 44. What is the breakdown of the Daily Mail audience?
Total Male Female 16-24 65+ ABC1 C2DE EMG Non-EMG
Daily Mail 31% 29% 32% 22% 37% 31% 30% 31% 31%
12) What is the breakdown for the i audience?
Total Male Female 16-24 65+ ABC1 C2DE EMG Non-EMG
'i' 5% 7% 4% 11% 5% 7% 4% 4% 6%
13) Look at the summary on page 46: news consumption via social media. What audience groups are using social media for their news and what sites do they use?
44% of adults claim to use social medias such as Facebook (76%) Twitter (32%) then Whattsapp (22%) and Instagram (21%)
14) What does this report tell us about the decline of the traditional newspaper industry in the UK?
Newspapers are declining due to social medias taking over as the younger generations are using the internet a-lot more.
15) How can media institutions such as the Daily Mail and the i remain relevant and profitable in the digital media landscape?
They can expand into the digital side of the news and even have websites and even an app updating people about the news making people want the them even more.
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