MIGRAIN:index and folder check

1) Media consumption audit

2) Language: Reading an image - advert analyses

3) Reception theory

4) Semiotics: icons, indexes and symbols

5) Genre: Factsheets and genre study questions

6) Narrative: Factsheet questions
7) Audience: classification - psychographics presentation
8) October assessment learner response
9) Audience theory 1
10) Audience theory 2
11) Audience theory: Media Effects factsheet

Narrative

1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium. 

In the flash it starts of with the equilibrium of him getting his powers  and enjoying the everyday use of them. But there is another person who got powers who is now causing trouble and tries destroy the city. This would be the disequilibrium as there is the problem. The flash then would stop him abd saves the day whic would mean that is the new equilibrium. 

2) Complete the activity on page 1 of the Factsheet: find a clip on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot.

3) Provide three different examples from film or television of characters that fit Propp's hero character role.

1.The hero is Barry Allen who is the flash 
2. The villain is the reverse flash which is a villain who wants to kill the flash. 
3.The princesses is Barry's crush Iris as she gets into trouble 

4) Give an example of a binary opposition.
In the flash Barry is the good guy going against the evil reverse flash. This happens throughout the whole season.

5) What example is provided in the Factsheet for the way narratives can emphasise dominant ideologies and values?

Family guy 
The Simpsons
CSI
6) Why do enigma and action codes (Barthes) offer gratifications for audiences?

This is because the enigma code makes the audiance wonder and become suspicious of whats about to come and gets excited or scared while the action codes shows what happens which satisfies the audiences.

7) Write a one-sentence summary of the four different types of TV narrative:

• Episodic narrative (the series) The problem within the episode 
• Overarching narrative (the serial)The problem within the whole season 
• Mixed narrative: The different stories in the episode 
• Multi-strand overlapping narrative (soap narrative): 

These have a continuous narrative and they tell a number of different

stories at the same time. This is sometimes called an open narrative

as there is no final resolution for the text. Each narrative strand

involves different characters.

8) How does the Fact sheet suggest adverts use narrative? +
The analysis above uses the terminology from
the theories covered to discuss how the narrative in the advert
works. This is useful for exams because you can demonstrate
you understand theory by using terminology and you don’t

need to write out the theories themselves.

Media awards task

Click:
This is a movie about a man who can stop time with a snap of his fingers. I think the plot of the film is great and have a great story behind it. Furthermore the editing of the film is great. The transitions was all cuts which was good as it suited the the plot of the story. Finally the acting was good. This is because when the scenes were frozen the actor must have to been completely still. Overrule i think the click movie trailer was the best one.

Into the void:
This was about someone just got a gun and wanted to kill a people he hated. The plot is simple but still a very good one. The editing was the best part of the film. It had many jump cuts to keep the story rolling. Furthermore the different colors for the different scene and the slow motion scenes. Last of all the the acting throughout the film was good. The main character was interesting and intense and the side character was down to earth and relate to us.

Euphoria:

This was about a girl who is about to die and reflects her life and what happened before she died or dying. The editing was good mainly from the use of ghosting as she was dying which represents the panicking and the remembrance of her life. The acting was good mainly because of the voice over explaing the story.

Genre: blog tasks

1) What example is provided of why visual iconography are so important?

A visual iconography is a specific visual or aural media text.
Sometimes these iconography are enough to act alone, but sometimes they work together to indicate the genre.

2) What examples are provided of the importance of narrative in identifying genre?

The examples given to show the importance of narrative would be the comparison of a soap opera to a sit-com, as it explains how although they might have similar story lines, they are structured differently and the way situations and characters are portrayed comes from a different point of view.

3) What is the difference between character representation in action movies and disaster movies?

In action movies the character/hero is portrayed as more isolated;a 'lone wolf', who may be considered as immoral and unconventional at times. This is different to how the hero is typically represented in disaster movies, as instead of placing the heroic role within one single character, it is often given to a group of people, who each have their own particular strengths, who collaborate together to overcome the situation.

4) What are the different ways films can be categorized according to Bordwell? 

According to Bordwel films can be categorized via period or country, Director or star , technical process, style , series and audience which all contribute to the codes and conventions within the film.

5) List three ways genre is used by audiences.

(1.) selecting what is best for them and this enables them to choose and whilst comparing different TV shows people normally describe the genre.

(2.) own knowledge because they will know what genre they like or dislike

(3.) The fact that the genre of the film prepares its audience as they will know what to expect from the film.

6) List three ways genre is used by institutions or producers.
The three ways genre is used by institutions and producers is through production which means to look at successful examples of genre and replicate them within their film or TV series Attracting an audience which means making audiences try new sit-coms and help the media become more successful.Marketing text through trailers and posters which helps the film become more successful

7) What film genre is used as an example of how genres evolve? What films and conventions are mentioned?

The genre of gangster movies was given as an example to show how genres evolve. The conventional and modern equivalents of gangster movies have similar codes and conventions such as violence and romanticizing the gangster lifestyle and focusing on conflict between the police and criminals.

Semiotics: icon, index, symbol blog task

Icon: 





Index:

Symbol: 

Firstly an icon has a physical representation to the signified (the concept or object that is represented). A photograph is a good example as it certainly represents whatever it depicts. This is important to media text as the audience requires something to associate with that persfic item or person. If this was not part of the media not many people would not understand what's being shown to them.
Secondly an index is something that shows evidence of what something is being represented. This is needed in a media text because no one would know if something is being represented as their is no evidence also audiences could get a bad idea of they are trying to represent.

Global brands may not want to avoid symbols in marketing mainly because there is good and bad things with every symbol and if a global brand associate their self with it some people may back lash on them and not buy their product so to avoid this from happening global brands don't represent anything but their self unless its something extremely positive like the Olympics.

  This advert is a anti cigarette ad that is aiming to stop people from smoking but it makes it look like the tragic indecent of twin towers and in short the whole advertisement campaign got shut down.




This advertisement done well as coca-cola successfully blend the product of coke cola and the joyful time of Christmas so this lead coke becoming successful from this as they associated their brand with a happier season.